(ChinaIT.com News) Recently, Liangliang Vision, the leader of the domestic AR+AI platform, announced that it has completed the C1 round of 100 million yuan of strategic investment. Under the background of the rapid changes in the industrial structure, it is the first to enter the acceleration track and lead the digitalization of the industrial chain. The way to upgrade. This round of financing was jointly invested by Yizhuang Technology Innovation, UMC Fund, and Essence Securities, with Scale Partners Shicheng Capital acting as the exclusive capital advisor, reflecting the capital market’s confidence in the AR track and bright vision.
Wu Fei, the founder and CEO of Liangliang Vision, said, “After this round of financing, the company will continue to rely on AR+AI core technologies such as natural interaction, machine learning, and AR smart hardware, and strive to become the builder of the corporate meta-universe entrance, and the upstream and downstream industries. Together, the partners will explore and support the construction and development of the corporate meta-universe industry from the aspects of technology, standards, and applications.”
Investor: Industry chain companies can produce the butterfly effect
Established in 2014, Bright Vision has always been the leader of the AR+AI platform, providing related hardware products and software services, and is widely used in industry, security, medical and other industries, becoming the first in the industry to achieve “closed loop” development The company has also become the first AR company in China to complete Series B and B+ financing.
President Deng of Yizhuang Technological Innovation Co., Ltd. said that Yizhuang Technological Innovation very much appreciates Liangliang Vision’s vision of building an industrial meta-universe portal, recognizes the current achievements, and is optimistic about and supports Liangliang’s future development. Yizhuang Technology Innovation and Liangliang will continue to penetrate into the industry, leading the upstream and downstream linkages of the industrial chain through leading projects, and gathering sand into a tower to promote the industrial meta-universe into reality.
Looking back on the history of the Internet revolution, whether it is the handover of the new and old dominant forces in the transition of the old and the new era, or the meta-universe as the most advanced form of the Internet, it points to the struggle for the right to speak and the dominant position of the industrial chain. Li Fan, Managing Director of Essence Securities Investment, said: “Looking at the entire AR track, Liangliang builds a digital platform with higher dimensions and higher resource allocation efficiency. The advancement of its technology and the scarcity of product models are particularly important for us. What is important, we firmly believe that under the leadership of Wu Fei, Bright Vision will achieve rapid and sustainable development.”
Shen Jinyao, President of Jinjue Capital, UMC Fund Manager, said: “The Liangliang team has a deep technical background, and accordingly provides the industry with AR digital products with excellent experience. On this basis, the Liangliang team is based on the fundamentals of the industry and unites various industries. Fang is building an industry-leading innovation ecological platform. As a partner of Liangliang’s industrial chain, we are fortunate to witness the rapid growth of Liangliang Vision in technology and marketization. We have reason to believe that Liangliang will make excellence for the industry Value creation.”
Liu Yinghang, partner of Scale Partners, said, “Based on years of experience in the field of science and technology and cooperating with star start-ups, we believe that AR will usher in a new round of global development opportunities, and it is expected to become the entrance to Metaverse and create a new way of interaction. And platform. Bright Vision has accumulated many years of accumulation, has AR hardware + software + AI full-stack solutions, the industry has been recognized by many lighthouse customers. This round of financing has been successfully completed, and the company will also enter a new stage of accelerated development. Scale Partners Shicheng Capital is fortunate to participate in it, providing in-depth capital services for Liangliang Vision and helping the company to accelerate its development.”
AR momentum started: into the golden period of B-side development
With the maturity of large-scale infrastructure such as 5G, AI, and the Internet of Things, China’s AR track has developed well in the past two years. According to Greenlight’s forecast, the global AR market will reach 45 billion yuan in 2020, and global investment in related products and services will continue to grow rapidly. According to data released by IDC, in 2020, the AR/VR technology-related investment in the Chinese market will reach 5.76 billion U.S. dollars, accounting for more than 30% of the global market share, and becoming the country with the largest expenditure scale.
In just 2-3 years, the AR industry has gone from a trough to rejuvenation and then to growth. There are two key factors:
On the one hand, AR companies represented by Bright Vision are willing to be lonely. In the low tide of the industry, they have made breakthroughs and accumulations in intensive cultivation technology. They firmly do their homework in the necessary links and wait for the opportunity to come with a positive and calm attitude.
In the “lower period”, the bright field of vision is not disturbed by the external environment, and the AR track includes optics, computing, operating system, interactive applications, cloud platform and other core technologies to continuously carry out the practical transformation of AR, and get through The end-to-end technology stack from key optics, edge computing, and functional platforms promotes the AR industry into a usable, easy-to-use, and easy-to-use stage, laying the foundation for the large-scale commercialization of companies and industries.
On the other hand, we have gotten the right foothold. As the next generation of interactive revolutionary technology, before truly subverting the human-computer interaction experience, it is difficult for AR to form user stickiness based on curious experiences and games. To be popular, AR technology needs to answer a core question: What value can it bring to consumers? This should be measured from three dimensions:
Uniqueness: Only AR can do this;
Superiority: This thing can be done better and more efficiently with AR;
Relevance: Who can benefit the most from AR technology.
Standing in the present and looking back at the past, the answer is ready to come out. The B-end industry is the origin of the commercialization of the AR industry. In the “2021 VR/AR Industry In-depth Report” jointly issued by China Academy of Information and Communications Technology, Essence Securities Research Center, and VRPC, it was pointed out that due to technical problems, the sales of Google Glass, Magic Leap One and other products for the C-end market fell far short of expectations. Subsequently, most manufacturers adjusted their product strategies one after another, shifting from TO C to TO B. What happened in June of this year is still vivid. Magic Leap, the first stock in the AR industry that year, broke through and rescued itself, and turned to the corporate service sector through corporate restructuring.
According to Accenture’s labor force data on 14 G20 countries, 14 industries, and 432 occupations, almost all industries can benefit from the strong productivity growth driven by AR, especially in the medical, education, manufacturing and mining industries.
As early as 2016, Liangliang Vision proposed a four-step phase of big B, small B, big C, and small C. Wu Fei believes that AR business will and must go through the stage from To B to To C-first Solve the needs of some people, and then solve the needs of everyone. It is also based on accurate forward-looking judgments and targeted technical layouts that currently Bright Vision’s hardware products and software services have been widely used in industries such as industry, security, and medical care, becoming the most abundant and solid AR company in the current landing scene.
AR’s next game: How to become the entrance to the meta universe
In 2021, the top name of the hot term in the science and technology industry and investment industry should have been determined without any suspense, and that is “meta universe”. Although until today, or even for a long period of time in the future, the meta universe may not have a unified definition, but it is basically certain that the meta universe is the poetry and distance of the digital world, and AR/VR is the most leading to the meta universe. Good entrance.
How to pry open this entrance, how to find the direction?
About 13.7 billion years ago, a singularity appeared. This singularity was infinitely small in size and infinite in mass. It contained all the elements in the universe. One day, this singularity exploded, and a universe was born. The birth of the meta universe will be the same.
Wu Fei believes that it is necessary to form an ecosystem around the “bottom-middle-top” technology and product architecture, and in each layer of the ecosystem, different companies will participate, and finally form around AR/AI technology, products and services. This singularity can only be established in the ecological circle of China.
In the more than 7 years since Liangliang Vision was founded, in the view of founder Wu Fei, the company has now passed the first stage, namely the connection of auxiliary reality and data platforms, and is now in the second stage. AR capabilities are coupled with existing mature ecosystems in all walks of life. Wu Fei said that this is the basis for us to be confident to be the builder of the enterprise meta-universe portal. We are not integrating solutions for customers, but to create a more efficient and intelligent enterprise meta-universe together with customers.
In addition, when Tencent CEO Ma Huateng explained the real Internet, he pointed out that from the virtual to the real, from the real to the virtual, it helps users to achieve a more real Internet experience. Most views also believe that the current technological development of society delineates the reality of the meta-universe as “using the assistance of software and hardware technologies such as AR/VR to create a virtual space to enhance the authenticity of this virtual world.”
“Reality” is the biggest difference between the meta universe and the digital world in the past.
Wu Fei said, just like Microsoft is to the PC era, Apple is to the mobile Internet era. The AR era must have its own display and interaction methods, that is, all digital content displayed in front of you is highly realistic, and can be naturally interacted with through human body language and voice language. “Upgrading and integrating, integrating reality, this is a new stage that we will start after this round of financing.”.
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